Digital Asset
An online property you own that generates traffic, leads, or income independently over time.
Also known as: web asset, online asset, digital property
Definition
A digital asset is any online property that you own and control, which generates traffic, leads, or income independently over time. Unlike rented platforms (social media profiles, marketplace listings), a digital asset compounds in value the more it is improved and maintained.
Examples
- SEO website
- Content library
- Dataset product
- Email subscriber list
- Digital download