Glossary

The language of digital business, assets, and ownership.

Definitions for the terms, frameworks, and business ideas used across Digital Business School.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

B

The practical ability to understand how a business earns, protects, measures, and grows value.

An owned digital property, system, product, or audience asset that can continue producing value over time.

A modern skill-based line of digital work that can become a business, an asset, or both.

The act of shaping expertise into a service or product that buyers can understand and compare.

A business designed to work under direct owner control without requiring a large team or corporate structure.

A service packaged with clearer scope, deliverables, pricing, and repeatable delivery rules.

Revenue that repeats on a predictable cadence instead of depending entirely on new one-off sales.

Using multiple compatible revenue layers instead of relying on a single income stream.