Program

Build an SEO Dataset in Excel

Learn how to export Google Search Console data, clean it, label it, compare it, and publish a report another person can understand.

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What This Trade Does

A Dataset SEO Specialist turns raw search performance exports into organized evidence. The work starts with clear questions, keeps the source and date range attached, and ends with a dataset and report that can be checked and reused.

Skills You Will Learn

Exporting query and page data from Google Search Console
Cleaning rows and setting consistent field names in Excel
Writing a data dictionary that explains every column
Comparing equal time periods without mixing unlike metrics
Turning findings into a clear report with source notes

Projects You Will Build

  • An Excel workbook with query, page, device, and country tabs
  • A data dictionary with field definitions and source notes
  • A 28-day comparison report with charts and written findings
  • A publishable dataset package with a README and update date

Where This Skill Can Lead

  • SEO Data Analyst
  • Search Reporting Specialist
  • Agency Research Role
  • Freelancer
  • Consultant

Tools and Systems

Google Search Console Microsoft Excel or Google Sheets Looker Studio Schema.org Dataset markup

Portfolio Outcome

You finish with an SEO dataset in Excel, its data dictionary, and a report that shows how the source was collected, what changed, and what the evidence can support.

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