SEO
Search engine optimization. The practice of improving a website so it ranks higher in search results.
Also known as: search engine optimization, organic search
Definition
SEO (Search Engine Optimization) is the practice of improving a website's content, structure, and authority so it appears higher in search engine results. In the context of digital asset building, SEO is the primary driver of organic traffic to a website and a core reason why digital assets compound in value over time.